A luxury resort in Goa had breathtaking views and premium accommodations but was struggling to generate revenue from its food and beverage outlets. Most guests dined outside the resort, resulting in low profitability in the resort’s restaurants and bars. Additionally, there was minimal footfall from non-resort guests, limiting revenue potential.
Solution
To reposition the resort’s F&B offerings, we developed themed dining experiences such as beachfront candlelight dinners, chef-curated tasting menus, and live entertainment evenings. Strategic partnerships with well-known chefs for pop-up dining events helped elevate the resort’s culinary reputation. Digital marketing efforts were strengthened to target high-spending tourists via curated campaigns and online reservations. Additionally, staff training ensured that the dining experience matched five-star standards.
Results
Within six months, F&B revenue grew by 40%, and the resort’s restaurants became known as a must-visit dining destination in Goa. The increase in dining guests also led to a rise in overall resort bookings, improving occupancy rates.