Background

A specialty coffee shop in Bangalore with great quality coffee and an ideal location was failing to attract and retain customers. Its primary challenges were lack of branding, a mundane menu, and weak social media engagement. The café struggled to differentiate itself from competitors and had a low repeat customer rate.

Solution

We revamped the café’s menu to include visually appealing, Instagrammable dishes and beverages that would drive online engagement. A well-structured loyalty program was introduced to incentivize repeat visits. The ambiance was redesigned to cater to co-working professionals by adding quiet zones, free Wi-Fi, and dedicated charging stations. Social media marketing efforts were amplified with influencer collaborations, live music nights, and event-based promotions.

Results

Customer footfall increased by 50%, and social media engagement doubled within three months. Sales saw a 25% increase, and the café became a popular hangout spot for young professionals and digital nomads.